What Is The Thing You Need To Make Money From Information Products?

I’m going to tell you why people don’t make money from their information products. Then you’ll learn how to make yours a money maker.

Many people online are trying to make money with information products and fail. What’s the problem?

Where People Go Wrong

They come up with an idea, offer it for sale and then wonder why loads of people aren’t buying it. Why?

The answer is real simple. It’s simply because either no-one wants it or very few want it. So the seller creates a wonderful sales letter written in order to convince someone to buy. Still this doesn’t work. The reason for this is that if you’ve got to convince someone they want your product you’ve already lost the sale. Plus… you’re making it hard for yourself.

Think of it this way. If you had an extremely thirsty person in front of you then would you need a long convincing sales letter to get them to want to buy a drink? Of course not. The person ALREADY WANTS A DRINK. No need for convincing.

So make it easy by finding out first what your buyer’s ALREADY WANT. No convincing needed. An easy sale.

What Type Of Information Product?

The best will always be a solution. But I’ve found that what works best is ONE step-by-step solution to ONE specific problem that gives results in a short space of time.

Examples would be ‘How To Stop Your Puppy Biting Instantly’, Learn To Play Electric Guitar In Just Seven Days’, ‘Write A High Conversion Sales Letter In 30 Minutes’.

Then the product will simply tell them how to do it in step-by-step fashion. That’s what buyers already want.

Can you see why these types of information product titles sell? They are specific solutions to problems that your customer have. They want a quick solution. The quicker and easier it is the more they want it.

So what you need to do is create an information product that has a step-by-step solution. One that will get rid of people’s problems very quickly.

I bought a product a long while ago called ‘How To Write An Article In 7 Minutes’. I got it because at the time articles were taking me ages to write. It turned out to be a very good product. It worked.

So remember, to make your information product sell go and find out what subjects to create your product about. If you do this then you will make money.