Five Simple Information Product Creation Tips

Creating an information product is easier than you may think. Moreover, with today’s rapid advancements in technology, you may even be able to create a quality info product faster than ever.

Information products can be something as simple as an article that helps instruct people in the proper techniques of doing a task better, faster. These articles are then compiled into an eBook and sold online.

However, this very same information could be used to create an audio or video information product. There is simply no shortage of possibilities for creating high-quality information products that you can sale, which makes this business quite profitable, provided it is done correctly.

Listed below are a few information product creation tips that can use to help get you started.

#1: The first step is to perform a self evaluation. Questions to ask yourself include:

  • What are you good at?
  • What are you passionate about?
  • What do you most enjoy doing?

It could be something as simple as a hobby, such as: photography, crafts, scrapbooking and other similar activities. Or even marketing and handy tips.

#2: Once you’ve determined your niche market, develop an outline for your information product. Your outline will serve as your guide to creating your information, thus helping you to keep focused and on track.

Also, be sure to create subsections for each topic, providing relevant content for each section. This is another reason for choosing a topic you enjoy and are passionate about, because it makes the creation process easier, faster and fun.

#3: Perform complete and thorough research. Perhaps the best way of doing research is to read other people’s work in your chosen niche. Ask yourself these questions when performing research:

  • What do you like about their writing style?
  • What do you NOT like about their writing style?
  • What areas do you think they addressed best, and why?
  • Did they leave out important information?
  • How could you have made the information product better?

Performing complete and thorough research can give you a fresh and new perspective, and may even provide you with ideas for your own product. Always keep an open mind and be willing to learn new perspectives. Doing so will help you create an even better information product!

#4: The worst enemy of product creation is the dreaded and feared…Writer’s Block! Let’s face it; everyone has experienced the inability to come up with something to write about. I know I have.

When faced with writer’s block, the best thing I have found is to simply take a break and go somewhere quite where I can think about “other things” for a while. I usually end up out on my back patio overlooking the open fields of my ranch, in my favorite Adirondack chair, watching the animals and livestock. I keep a yellow legal pad with me, and if I think of an idea, and I usually do, then I write it down.

Sometimes we can get too “close to the forest” to see the trees, so to speak. When this happens, then simply take a break and occupy yourself with other activities. You may find that this helps give your mind a much-needed rest, thus stimulating the ideas you need to finish the information product.

#5: Always be sure to double-check your sources, writing style, punctuation and grammar. Poor grammar and sentence structure will not bode well with readers and customers. This will reflect badly on you. Proofreading your articles before compiling them into your information product ensures fewer grammatical errors and better quality content.

Creating information product can be easy, so long as you keep these creation tips in mind. You will also find that marketing products like these can provide you with a steady stream of income in the end.

Until next time…

Be good to yourself,


Why There Is a Need for Creating Information Products

Information will always be in demand. People are always asking, “How can I do xyz?”. This fact is why I love creating information products. I know there’s a demand and frankly, it’s just so rewarding when someone benefits from my instruction. In this article I’ll provide you with three reasons why there will always be a need to create information products such as ebooks.

Reason 1 – Free, Readily Available Information May Not Be Trustworthy
Truth is, there is so much information online in virtually every area. It’s important to note however, that much, if not most of the information, is not trustworthy. Much of it is based on mere opinion.

Creators of information products have (or should have) conducted thorough research on the topics they’re teaching. Along with the research, they should personally test their instruction to ensure credibility.

Reason 2 – People Would Rather Pay for Information Compiled for Them
This, in my opinion, is the most powerful selling point of information products. Much of the information online is segmented and probably always will be. When you go to a community-driven website, you may find a handful of questions being asked on a specific topic. Most people who want to learn about a specific topic will need more than a few answers to questions they find on some website. They want to know all the ordered steps necessary to do something. Therefore, people are willing to pay for this packaged information instead of spending hours trying to join together bits and pieces of information to learn everything.

Reason 3 – People Need a Solution to Their Problem Now
As a whole, we are more impatient now than ever before. This is primarily due to the fact that most everything in our lives is readily available. Fast service is a huge selling point for advertising. When we want something or want information on how to do something, we don’t want it two days from now. We want it now. This is another reason why information products will always be in demand. They are available instantly.

In conclusion, if you have information in your head that people need, why not make it available to them. There isn’t a better time than the present to create your own information product such as an ebook. Hopefully, this article has enlightened you to the fact that there is and always will be a demand for quality, factual, complete information.

How to Create An Information Product That Sells – 5 Steps to Successful Creation

You may have already been told that you need your own information products, but haven’t been given the steps you need to follow in order to make this theory turn into your reality. If you haven’t already made your own product, then you’re either new to the business of internet marketing or something perceived as an obstacle has stopped you from doing so until now. In this article I am going to guide you through the steps you can take to create your first information product which you can sell.

5 Step Formula For Product Creation.

1) Before you can actually begin creating the product, you need to know what it’s going to be all about and what it is going to teach your target audience. This is where you will draw upon your current experience to date and brainstorm ideas based on what you already have knowledge of. Have you already got a website in the niche you want to create your product? If your answer to that question is yes, then pick a topic that your audience would like to learn more about, which naturally ties in with your website. If you can’t think of anything, then have a good think about what you know more about than your peers and times when people have asked for your advice in an area you have above average knowledge of.

2) Thing big but start small. Although that statement sounds like a contradiction, it’s important to learn how to walk before you begin to run a marathon. Dip your toe into the information product business by focusing on creating a small product that is quality but also not too ambitious in terms of price. Essentially you would be well advised to create a low-ticket item which will not only sell, but also build your confidence for the next product you will create in the future.

3) By this stage you will know what information you will be providing to prospective customers. At this point you need to decide the best way to share that knowledge. For instance, would the information be best taught in written form or would it be more appropriate to release it as an audio product. If the information is best conveyed visually, you could even release it as a video-based product or on CD to be sold in physical format. Not only will this depend on the topic covered and your audience, but also upon your own skills and how they are best utilized. For instance, if you are a natural writer, then providing the information in an eBook would obviously be an attractive option.

4) Now you know what you will be teaching and the format in which the information product is going to be delivered. The next step is to create an outline for the material in a logical way which is easy to follow. Write down all the topics you are going to be covering in your product and what is going to be contained in each of these in terms of subtopics. By the end of this process, you will have a primary list of topics and subtopics below each topic covered.

5) At this point you have an outline and you know all the main topics as well as the subtopics for your product. Now you need to get started creating content for your product. If you are writing an ebook, take this one step at a time by tackling each topic one at a time and writing about each sub-topic as per your outline. If you are creating an audio, cover the information in a natural fashion as oppose to reading the information as it is written down. You want to create a conversational and succinct delivery style as oppose to a detached and mechanical one.

It can be quite scary creating your first product, but don’t let this voyage into the unknown become a theoretical exercise. Take action and get started by committing to following each of these steps until you have a finished product. I promise you that if you create your first information product, you will be doing something extraordinary online that most people do not ever either get around to doing or have the focus to seeing through to fruition. I challenge you to be extraordinary.

Master These 5 Steps To Launch a Best Selling Information Product

In order to create a bestselling information product you must be able to master these 5 areas.

1 – Focus on your targeted audience.

Where does your target market congregate? Is there an online or offline club where they meet? Do they discuss things at forums? Where does your target market usually buy your type of product? By entering your potential customer’s minds you can engage on their level. Understanding how your product benefits them will greatly determine how you market. You must be able to follow them to wherever they are situated. Whether that be at a local business meeting or a seminar or a coffee club. It is essential to have the types of promotion that will enable you to encounter a group of likeminded people. Usually the best information products solve a need or a problem.

2 – Understand your competition and your unique selling point.

It is vital to carry out research into your competition. This will give you an idea of how they market and what mediums they use. It can vary from simple brochures and flyers to classified ads and radio jingles. Look at their products and list down their pros and cons. Try to find out what they are having missed or have undervalued. You need to build a product that will provide more value. Are they slack when it comes to customer service? Do they offer guarantees? Can the product be made from better materials? Whether your product is digital or is physical you can look at a competitor and pick apart what they have overlooked. It can be something rather simple and small or could be completely new concepts which can make your product stand out. Take a good look at the successes and failures of competitors as this will give you an idea on your USP. Your unique selling point and you will need this to become a best seller.

3 – Learn to develop a Marketing plan.

From the word “go” it is best to plan every detail and eventuality. Ensure you have a stable plan for growth and driving traffic to your site. Don’t put all your eggs one strategy; I usually have at least 4 for making sure my product is seen. This will only stand you in good stead and provide you with a clear pathway and goal. It is also good for providing information on how much you have achieved to date. Breaking it into smaller bites can be helpful and less stressful. Keep up with your plans and remember to track your results. Analysing the results and tweaking your plan for the next time is all part of the process. There will always be things that will crop up but a plan will help you stay on track.

4 – Affiliates or Sales force.

Instead of going it alone try and incorporate a sales force of some kind. There are many companies that will gladly advertise your information product for a fee. The most common examples are Google and Facebook Pay-Per-Click and the common and more expensive is outsourcing someone from Elance to drive sales. The easier option is to use an affiliate program, either your own program or use an affiliate network like ClickBank. This can lead to huge product launches and can be responsible for a six figure income or more depending on your product. Don’t overlook the simplicity of an affiliate network. The more people who will market on your behalf is tremendous.

5 – Rollout your product launch

Do the works. Either hire a PR Firm or do it yourself. Send as many press releases through the internet and grab opportunities in local newspapers and magazines. You should try and hit your target market as soon as possible so make those cold calls and drum up some old fashioned business. This will get your business off to a great start and produce a lot of interest from potential customers. These tips will ensure you have a solid plan to execute a product launch of a bestselling information product.