Information Products and E-Books: How to Find the Right One for You

If you’ve been using the internet for more than, lets say, six months, you probably know what an information product is. Actually chances are good that you’ve even used one. Maybe you just didn’t know it was called an “information product.” So what is an information product?

As the name implies, it’s a product that provides you with information. They are usually instant downloadable, so you never (or rarely) have to wait for delivery of your purchase. These days they are most often electronic books that can easily be read in many ways. Sometimes though, they also come with DVDs or CDs. So an information product is a package of information or a system. And it usually is focused on helping you achieve something or learning a new skill.

But the issues now is how to find the good ones, and avoid the bad ones. The internet has exploded in the past ten years, and information products are, possibly leading this explosion. Want to know how to wash your car in 5 minutes instead of 30? there’s a product for that. Want to know how to knit pink pajamas for your daughters pet rabbit? Sure there’s a product for that. And of course there’s the ever ubiquitous titles like “how I made a million watching TV while surfing the internet during commercial breaks.”

You get the point. There is a lot of “static” in this information product program. So how do you find one that is going to work for you? Or better yet, how do you find one that meets the needs of your immediate problem or concern?

Well one option is going to a website that specializes in hosting these products. There are quite a few and they’re easy to find, so no need to mention names. You can go to these sites, and browse the categories, and then maybe research reviews, and then check with the Better Business Bureau. Oh and don’t forget the rankings from a customer service standpoint, and a best selling standpoint. And we haven’t even got to price yet.

Or you could just use Google. On Google you may be able to find a lot of pages that match the search you put in. So if you put in “solid silver kickstand for my sons bicycle”, you may get a lot of pages, but how many of those will yield a good product you can download instantly?

As you might have guess, there is a solution. There are a few companies now competing to be the Google of information products. They have created a search engine that will allow you to save a lot of the time and research involved in fighting an information product that will fit your situation.

And I mean any situation. Well almost any situation. If you do find a way to get a silver kickstand, pink pajamas for my daughter’s rabbit or any other unique unusual product, please feel free to drop me a line.

How To Research Information Products Before You Create Them

If you have ever fancied the thought of creating your own information product and publishing it but thought it was just going to be too expensive, then I have some good news for you. You can write your own information product and distribute it yourself online as a digital product.

All you need to do once you have written your masterpiece is to sell it from a website. Most people have a PayPal account these days and you can very easily create a payment button through their interface to place on your web page.

Before product creation commences you will first need to carry out some research into your chosen topic. You will find it easier to write your information if you have some interest and knowledge in what you are going to write about.

A good way to find out what sort of information people are looking for is to go to Yahoo! Answers and see what questions people are asking. Look especially for questions that occur regularly.

You can also visit forums and communities to gather more information. Use surveys or questionnaires to find out what information people are wanting to find out about.

By just carrying out a little preliminary research you will be able to determine some of the most common questions that crop up. Therefore identifying a need for information, you can then fulfill that need by creating an information product.

Any product you create needs to be of excellent quality that provides a solution to the problems that you identify. You can use the questions to provide you with inspiration for your chapter titles.

You need to ensure that there is a market for the product you propose to create. This is very important because no matter how good your information is, if there is no market, then you simply will have no one to sell to. If there are no other products in your market then you should worry. That could possibly mean there is no market, or at least no buyers in that market.

Look to see if there are already books and magazines that cover the subject you have chosen. If there are, then it is a good indication that there are people who are prepared to pay for that information.

You can also carry out a Google search for your specific subject matter and see if there are paid adverts on the page. If there are none, then it is highly likely that this isn’t a profitable niche and you should choose one that meets all these criteria.

By taking the time to carry out these few simple steps can save a lot of wasted time and effort. Too many people create information products and then look for a market to sell it to. You need to find the market and their needs first, create your information product and then put it in front of these people.

The Primary Characteristic of the Best Information Products

Here’s a remarkable statement: There is a dearth of quality information products on how to create information products. I did a search a moment ago on the exact phrase, “how to create a quality information product,” and there wasn’t a single result. That tells me that few people know how to do it. In this article, I’m going to share with you how to get started.

I’ve read a lot of material and listened to a number gurus talk about how to create information products and, with the rarest of exceptions, nearly all of them have talked around the subject, but not about it. And I can only imagine that this is because they themselves don’t know how to do it.

Of the few that do seem to know what they’re doing, there is characteristic that is the best information products all have, and that is that they are evergreen.

What does it mean to have an evergreen product? Well, think about trees. What is the one thing that makes an evergreen what it is? Obviously, it’s that it’s always, barring a drought, green.

And the same thing is true of evergreen products. They always are and remain relevant. And for some reason, the majority of people struggle to create products that are.

You’ll see all manner of products that are designed to solve an immediate problem – one that may only be with us for a few months.

For example, search engine optimization. I’ve lost track of the number of products that are designed to do this. But the truth is that Google, the number one search engine, changes the way it determines which sites ought to be at the top of the returns on a regular basis. By the time you’ve implemented one “trick” technique, the ground rules have changed, and the product is out of date.

The problem seems to be that those who want to create products have become fixated on what’s already been done. Instead of thinking of something new or a new way of doing something that’s evergreen, they adopt a “get rich quick” approach and look for a way to make something that will sell.

If you want to create products that will continue to sell over weeks, months, or even years, then you must take the time that’s necessary to think about how this could be achieved.

What would your evergreen product look like?

Creating Information Products For Beginners

For freelancers, creating information products is a good way to generate additional income. If it is your first time, you may think that it is difficult. But if you have some great information that you think people will pay to have, then you have the materials for a good creation. Just think of a format to put your ideas on which could be a video, an audio training program, or an eBook.

Once you have decided on the format, you then have to create the content – make an outline, design the layout, edit the contents, and the final step – market your product. You can promote it through your social networking accounts. You can also write about it and send it to your contacts by email or post it on your blog. If it sells right off, then you may have hit the jackpot. But do not be discouraged if initially, the reaction to your product is lukewarm, especially if it turns out that you are selling the wrong product.

Gambling on an Information Product

An information product can be considered as a gamble. Why? People are naturally averse to paying for practically anything they can get online. But this does not mean that there is no money to be made from an information product. The key is in producing the right product and promoting it effectively.

What is the right product for you to sell? It depends on your niche. Make sure that you know practically everything there is to know about your product. If you are a writer, for example, you can:

– Get into the copywriting business.
– Write high-converting landing pages.
– Write quality articles that are in demand.
– Come up with interesting ideas for blog posts.

If you are a designer, you can come up with something about:

– How to get into the business of designing.
– DIY logos.
– Fixing homemade website designs.
– How to use design elements in sales pages

And if you are into internet marketing, then you can create a product about:

– How to generate more income from your website, blog, or online business.
– How to use online marketing for an offline business.
– How to find more profitable clients.
– How to fix the most common blunders that businesses commit.

Depending on the things that you excel in, you actually may have a lot of options. What is important is to know what people would be willing to spend money on. But how will you know that? – Test your ideas to see how people will react to them. – Again, how?

Testing Your Information Product

First, you can get feedback from people who are close to you, such as friends and relatives, about your plan to build information products. Ask what they think of it. If they are not receptive to your idea, perhaps you should re-evaluate your options. But as these people may be biased, what you may hear are mostly encouragements and positive feedback. Though not conclusive, it is validating nevertheless. However, you should not rely solely on this initial success and proceed to spending time on creating your product.

Next step is to do more market research. You can form a focus group out of your most dependable clients and discuss your idea to them. But as these are people who regularly do business with you, they may give you the impression that they will spend on your brainchild. Whether they really like your product or they just want you to hear what you want to hear so as not to affect your business relationship, still, it will be favorable to you. But you should not stop here and go all out in creating your product as it may turn out to be premature.

The third and most important step to determine whether people will buy or not, is to actually see what they will do. You have to find out if your idea does have an existing market. You can do this by developing a webinar around your brainchild. Write about it in your blog and do some advertising where you can invite people to opt in, and then see how many will be interested. If there are enough people showing interest, schedule your webinar. When the day of reckoning comes, see how many people actually attend.

If you have other information product ideas, repeat the process. Do this for each and every idea you have and see which ones have the potential to get off the drawing boards, and which ones do not. To make your testing more realistic, try charging a few bucks (in the vicinity of $10 to $20) for the webinars. This way, you can find out which of your ideas people would be willing to pay for. In addition, you get to earn some money without actually creating a product yet, if you don’t consider your webinar an information product in itself, that is.