Information Products Marketing Can Pay You Well!

What is Information Products Marketing?

Simply said, information products marketing gives people the information they want when they want it.

In other words, info products marketing is the marketing of knowledge-based products that are delivered electronically via the Internet. These products can be emailed as down-loadable files, and they provide information on a topic that people are interested in and are willing to pay for.

Many internet marketing gurus agree that info products presents a huge online home business opportunity.

Why Should You Consider Information Products Marketing?

Information is a hot commodity on the Internet!

–Possible topics are endless!

–This commodity is recession-proof!

–People are investing more money to get information and coaching in all parts of life and all around the world.

The demand for information is fueled by the ever-growing pressures on people’s time. People are always searching for information. They want instant gratification. They are demanding information in forms that are convenient to them–e-books, audio programs, videos, etc. You can create an information product for little or no cost.

Info products marketing involves:

–Identifying responsive markets with interest in a particular topic

–Packaging information products to match the interest and market

–Determining ways to sell and deliver the info products

Info Products Marketing Combined with Affiliate Marketing leads to…

Many online marketers agree that the easiest way to earn money is info products, and there is no easier online home business to get started than information products marketing, combined with affiliate marketing. It is also one of the least risky businesses. If you truly want to build an online home business, this is an excellent, online home business marketing strategy!

The first step in creating an info product is selecting the topic and overall focus. You will need to evaluate your niche market to do this successfully. Also, you will need to determine what is currently selling in your market. You will want to take a different angle at delivering value to your niche.

An advantage to getting started online and building online business with information products and affiliate marketing is that you can then transition to other business models to build residual income. Plus, affiliate marketing is an excellent way to tap into the power of this commodity.

Info products via affiliate marketing allows internet marketers to create full-time incomes with little or no technical skills or overhead expenses. As an affiliate, you will use internet marketing methods, including pay-per-click advertising, organic search engine optimization, and e-mail marketing to sell other people’s products online and earn a commission for your effort.

Affiliate marketing fits nicely with information products, and even in today’s economy, there are many opportunities to make money with affiliate information marketing. This is marketing products or services for other companies in exchange for a commission. As an affiliate marketer, you don’t handle inventory, customer service or follow-up. Whenever you successfully get a customer to buy something, you get paid a commission. Info products and affiliate marketing are ideal ways to learn online marketing as you earn commissions, but you must go about it the right way.

Do you want to learn the right way to build a business using information products marketing?

Easy Ways to Create Information Products

In this article I am going to talk about three quick and easy ways that you can use to create information products to sell online. Selling information products online is a great way to build an online business. Often people assume that the product to create needs to be in a written format such as an ebook and of course that takes a long time and can be off putting!

Well there are other much easier and quicker ways to create information products. In this article I shall share three of these methods with you.

The first method is using voice to text software.

Most computers or laptops come with free voice recognition software. This means that you can speak out loud and your computer will turn your speech into written text!

Talking is much quicker than typing for most people so this is a great way to create an information product. You will need to speak clearly and edit the text as you go along but it will still be a much quicker way to create an ebook.

The more you use your voice recognition software the more it automatically gets used to your voice and therefore the quality of the text produced becomes better each time.

The second method is interview an expert.

Find out if someone in your niche will be willing for you to interview them. You can then record the interview and sell this as an information product.

Let the person know beforehand what questions you will ask and that you intend to use the interview as a product to sell.

It will be free marketing for the person you are interviewing so of benefit to them as well!

The third method is to create an audio training session.

Instead of using voice recognition software to turn your speech to text you can just create an audio product. You can use free software to record you talking and then upload it as an mp3 file.

This is great for producing training information products as it is like teaching to a live audience except that you can do this in the comfort of your own home!

If you put these three ideas into practise then you will see that product creation is something that you can do and it needn’t take you a lot of time.

You can easily start creating your own information products every month if you commit to setting aside the time to do so.

Quickest Way to Create Information Products

In this article I want to explain the quickest and easiest way to create information products. I am referring to digital information products rather than physical products. In other words products that can be easily downloaded online.

Digital products generally come in three different formats:

  • Written such as an ebook
  • Audio
  • Video

The quickest method is audio. Basically all you need to do is to speak or teach the information and record yourself doing so!

If you record for one hour then at the end of that hour you will have a one hour audio training product! How long did it take? Just one hour!

Obviously you would need to plan what you were going to talk about so that you covered all the elements you needed to on this particular topic.

The plan might take you up to an hour to write but you would need to have a plan in place whatever type or format of product you were going to create so this is not extra time. You would be doing this anyway.

How long do you think it would take you to write an ebook that covered everything in an hours recording? Let’s assume that an hour worth of talking is roughly 30-50 pages of content. Would it take an hour to write that much content? I doubt it!

If you consider video products then again the time of recording the video is the time it will take to create the video product. However, videos generally require tweaking or editing. Also they take up a lot of memory on your server!

But Are Audio Products Effective For The Listener?

If you listen to an audio you have to remove all distractions and if you are like me you write notes on what you are listening to.

Therefore you learn more and have more depth of understanding. Listening to someone teach you about something enables you to learn more than if you just read an ebook with the exact same information.

You are able to pick up on the more important parts by the sound of that persons voice.

Are Audio Products Better For Your Information Business?

Since you can create an audio so quickly you will be able to create a much bigger portfolio of products and therefore have more products to sell!

Also you eliminate one of the main reasons why people working online struggle with product creation – you get rid of distractions!

In order to record you have to remove all distractions so the product gets done!

5 Easy Steps to Creating Your First Information Product

The idea of creating your own information products scares many who want to start their own online businesses. Why? Because they’ve never done it before. That don’t know where to start. In this article I want to share with you five easy steps to creating your first information product. It’s a method that I used to write a 99,000 word hardback book, and the same one I use now to create products for my online business.

If you experience any anxiety at all at the thought of creating your first information product, then you can imagine how I felt when I was given a contract to write a hardback book for publication. I had made some presentations about a tiny bit of the material that was eventually included, but at the beginning I had very little to start with.

If that’s your situation, then I have some encouraging news for you: Creating your first information product is not as hard as it sounds. Here are the five easy steps that I follow.

1. Identify the purpose.

Before you write your first word, you need to have a clear idea why you’re creating this particular product. It’s not enough to say that you’re doing it so that you’ll have something to sell.

You need to think about who will use the information that you’re going to share, and then write for them.

2. Jot down your thoughts.

I find this step especially to be rather a lot of fun. There’s no structure. You just write down anything and everything that you think might be relevant to it.

I usually keep a folder for future products, and every time I think of something that I think would be appropriate for it, I write a little note and put it in that folder. Then when it’s time to work on that product, all the information that I’ve gathered in the previous days and weeks is already there, waiting for me.

3. Identify the themes.

Remember that there’s no structure yet. In this step, all you have to do is look at each sentence or section in your notes and then write in the margin one or two words that describe the subject. Do this for all of the information that you have collected.

4. Organize the themes into a loose outline.

This is your first attempt to make an sort of structure out of your notes. There are no rules, so arrange and rearrange the subjects how ever you want.

5. Connect the dots.

Move your text under the respective themes, and then connect your ideas together.

When you finish, you will have an information product that your prospects will want. The more products you have, the more opportunities there will be for people to buy from you.

And selling those products is fundamental to making a success of your online business.