Master These 5 Steps To Launch a Best Selling Information Product

In order to create a bestselling information product you must be able to master these 5 areas.

1 – Focus on your targeted audience.

Where does your target market congregate? Is there an online or offline club where they meet? Do they discuss things at forums? Where does your target market usually buy your type of product? By entering your potential customer’s minds you can engage on their level. Understanding how your product benefits them will greatly determine how you market. You must be able to follow them to wherever they are situated. Whether that be at a local business meeting or a seminar or a coffee club. It is essential to have the types of promotion that will enable you to encounter a group of likeminded people. Usually the best information products solve a need or a problem.

2 – Understand your competition and your unique selling point.

It is vital to carry out research into your competition. This will give you an idea of how they market and what mediums they use. It can vary from simple brochures and flyers to classified ads and radio jingles. Look at their products and list down their pros and cons. Try to find out what they are having missed or have undervalued. You need to build a product that will provide more value. Are they slack when it comes to customer service? Do they offer guarantees? Can the product be made from better materials? Whether your product is digital or is physical you can look at a competitor and pick apart what they have overlooked. It can be something rather simple and small or could be completely new concepts which can make your product stand out. Take a good look at the successes and failures of competitors as this will give you an idea on your USP. Your unique selling point and you will need this to become a best seller.

3 – Learn to develop a Marketing plan.

From the word “go” it is best to plan every detail and eventuality. Ensure you have a stable plan for growth and driving traffic to your site. Don’t put all your eggs one strategy; I usually have at least 4 for making sure my product is seen. This will only stand you in good stead and provide you with a clear pathway and goal. It is also good for providing information on how much you have achieved to date. Breaking it into smaller bites can be helpful and less stressful. Keep up with your plans and remember to track your results. Analysing the results and tweaking your plan for the next time is all part of the process. There will always be things that will crop up but a plan will help you stay on track.

4 – Affiliates or Sales force.

Instead of going it alone try and incorporate a sales force of some kind. There are many companies that will gladly advertise your information product for a fee. The most common examples are Google and Facebook Pay-Per-Click and the common and more expensive is outsourcing someone from Elance to drive sales. The easier option is to use an affiliate program, either your own program or use an affiliate network like ClickBank. This can lead to huge product launches and can be responsible for a six figure income or more depending on your product. Don’t overlook the simplicity of an affiliate network. The more people who will market on your behalf is tremendous.

5 – Rollout your product launch

Do the works. Either hire a PR Firm or do it yourself. Send as many press releases through the internet and grab opportunities in local newspapers and magazines. You should try and hit your target market as soon as possible so make those cold calls and drum up some old fashioned business. This will get your business off to a great start and produce a lot of interest from potential customers. These tips will ensure you have a solid plan to execute a product launch of a bestselling information product.