Creating Information Products For Beginners

For freelancers, creating information products is a good way to generate additional income. If it is your first time, you may think that it is difficult. But if you have some great information that you think people will pay to have, then you have the materials for a good creation. Just think of a format to put your ideas on which could be a video, an audio training program, or an eBook.

Once you have decided on the format, you then have to create the content – make an outline, design the layout, edit the contents, and the final step – market your product. You can promote it through your social networking accounts. You can also write about it and send it to your contacts by email or post it on your blog. If it sells right off, then you may have hit the jackpot. But do not be discouraged if initially, the reaction to your product is lukewarm, especially if it turns out that you are selling the wrong product.

Gambling on an Information Product

An information product can be considered as a gamble. Why? People are naturally averse to paying for practically anything they can get online. But this does not mean that there is no money to be made from an information product. The key is in producing the right product and promoting it effectively.

What is the right product for you to sell? It depends on your niche. Make sure that you know practically everything there is to know about your product. If you are a writer, for example, you can:

– Get into the copywriting business.
– Write high-converting landing pages.
– Write quality articles that are in demand.
– Come up with interesting ideas for blog posts.

If you are a designer, you can come up with something about:

– How to get into the business of designing.
– DIY logos.
– Fixing homemade website designs.
– How to use design elements in sales pages

And if you are into internet marketing, then you can create a product about:

– How to generate more income from your website, blog, or online business.
– How to use online marketing for an offline business.
– How to find more profitable clients.
– How to fix the most common blunders that businesses commit.

Depending on the things that you excel in, you actually may have a lot of options. What is important is to know what people would be willing to spend money on. But how will you know that? – Test your ideas to see how people will react to them. – Again, how?

Testing Your Information Product

First, you can get feedback from people who are close to you, such as friends and relatives, about your plan to build information products. Ask what they think of it. If they are not receptive to your idea, perhaps you should re-evaluate your options. But as these people may be biased, what you may hear are mostly encouragements and positive feedback. Though not conclusive, it is validating nevertheless. However, you should not rely solely on this initial success and proceed to spending time on creating your product.

Next step is to do more market research. You can form a focus group out of your most dependable clients and discuss your idea to them. But as these are people who regularly do business with you, they may give you the impression that they will spend on your brainchild. Whether they really like your product or they just want you to hear what you want to hear so as not to affect your business relationship, still, it will be favorable to you. But you should not stop here and go all out in creating your product as it may turn out to be premature.

The third and most important step to determine whether people will buy or not, is to actually see what they will do. You have to find out if your idea does have an existing market. You can do this by developing a webinar around your brainchild. Write about it in your blog and do some advertising where you can invite people to opt in, and then see how many will be interested. If there are enough people showing interest, schedule your webinar. When the day of reckoning comes, see how many people actually attend.

If you have other information product ideas, repeat the process. Do this for each and every idea you have and see which ones have the potential to get off the drawing boards, and which ones do not. To make your testing more realistic, try charging a few bucks (in the vicinity of $10 to $20) for the webinars. This way, you can find out which of your ideas people would be willing to pay for. In addition, you get to earn some money without actually creating a product yet, if you don’t consider your webinar an information product in itself, that is.