What Is The Thing You Need To Make Money From Information Products?

I’m going to tell you why people don’t make money from their information products. Then you’ll learn how to make yours a money maker.

Many people online are trying to make money with information products and fail. What’s the problem?

Where People Go Wrong

They come up with an idea, offer it for sale and then wonder why loads of people aren’t buying it. Why?

The answer is real simple. It’s simply because either no-one wants it or very few want it. So the seller creates a wonderful sales letter written in order to convince someone to buy. Still this doesn’t work. The reason for this is that if you’ve got to convince someone they want your product you’ve already lost the sale. Plus… you’re making it hard for yourself.

Think of it this way. If you had an extremely thirsty person in front of you then would you need a long convincing sales letter to get them to want to buy a drink? Of course not. The person ALREADY WANTS A DRINK. No need for convincing.

So make it easy by finding out first what your buyer’s ALREADY WANT. No convincing needed. An easy sale.

What Type Of Information Product?

The best will always be a solution. But I’ve found that what works best is ONE step-by-step solution to ONE specific problem that gives results in a short space of time.

Examples would be ‘How To Stop Your Puppy Biting Instantly’, Learn To Play Electric Guitar In Just Seven Days’, ‘Write A High Conversion Sales Letter In 30 Minutes’.

Then the product will simply tell them how to do it in step-by-step fashion. That’s what buyers already want.

Can you see why these types of information product titles sell? They are specific solutions to problems that your customer have. They want a quick solution. The quicker and easier it is the more they want it.

So what you need to do is create an information product that has a step-by-step solution. One that will get rid of people’s problems very quickly.

I bought a product a long while ago called ‘How To Write An Article In 7 Minutes’. I got it because at the time articles were taking me ages to write. It turned out to be a very good product. It worked.

So remember, to make your information product sell go and find out what subjects to create your product about. If you do this then you will make money.

Selling Lots of Infoproducts? Five Models for Organizing Your Roster of Information Products

Most of the information entrepreneurs I’ve coached have either created no information products yet or just one, two or three of them. At that stage, they’re easily receptive to planning the creation of products in an organized fashion, such as a free giveaway item that leads to the purchase of a low-priced item, which encourages a medium-sized purchase, which in turn naturally leads to a higher-end involvement like a seminar, retreat or coaching program. That’s a classic marketing funnel, and it’s a profitable model for many information entrepreneurs.

When someone has created at least four paid products, however, without a mental model of how they fit together, it may be challenging for the product creator to put the products into a marketing system that they can build on and add to. So here are five models that make this process easier.

1. Linear. In this model, you set out your products in a sequence, with Product A being a prerequisite for buying Product B, which in turn is a prerequisite for Product C and so on. Your sequence might be either strict (no one can register for or purchase a product out of sequence) or loose (the sequence is suggested, but not enforced). This model works especially well where you have educational content that becomes increasingly advanced or where each product offering assumes the knowledge or topics in the preceding one or ones.

2. Hub and spokes. Here you envision one offering as a center or starting point, with many possibilities after that. In this arrangement, once prospects become customers or members, they can buy in any sequence. The hub might consist of a free report, a book that provides how-to instruction on the theme of the business, a DVD that explains the core philosophy of a certain approach or a newsletter that serves as the primary source of every other product offer.

3. Tracks. With this model, an expert conceives of his or her products in distinct groupings, according to either topic or level. For example, a financial management expert might have one track on getting out of debt, another on saving for college, another on providing for disabled children and yet another on planning for retirement. Or there might be tracks for amateurs and professionals, or for beginners, intermediates and advanced members. This differs from the linear model because within each track, products don’t necessarily have a sequence.

4. Triangle. Here different topics have an important relationship to one another, such that customers logically will want help with each of the three points of the triangle, though they can tackle them in any order. If there are more than three crucial points, then the model would consist of a square, a pentagon or a hexagon, and so on, instead of a triangle. This model particularly fits a situation where customers are looking to fulfill requirements for continuing education in their profession or to qualify for some kind of certificate or achievement.

5. Portfolio. Perhaps, however, the products actually have little or no relationship to one another. Don’t feel you have to force a relationship. In the same way that a brokerage account can hold a variety of stocks and bonds whose performance you keep watch over, you can have a portfolio of products that you present and promote separately. You’ll find it helpful to come to the realization that these products shouldn’t be aggregated into one site or one catalog!

Information Products Will Not Sell Without These Two Things

Make sure your info products are not missing these two things if you want them to sell.

Marketing and selling information products on the internet is one heckuva way to make some serious money on the internet.

When you think of the amount of people that use the internet on a daily basis that are searching for information on all kinds of stuff, the income potential is literally staggering.

O.k. before we go to far into dream mode I think it’s only appropriate that we look at the reality of what exactly makes an information product sell or not.

It’s so easy to get caught up in what looks like and is most often presented as an easy way to make quick cash on the internet but…

If you’ve chosen to create your own products to cash in on that massive crowd of searchers that are looking for information, than you have to make sure that your info products contain two very important ingredients so that it will work.

One of the fastest ways to failure with information products is creating something that doesn’t solve a problem and I’m talking about a real ‘pressing’ problem.

There are two things that can kill your chances of successfully selling info products and they are…

1. Not knowing what problems people in your market are desperately trying to solve.

2. Creating a product in a desperate market that does not help to solve the problem.

The first situation happens quite often in the IM niche because it’s easy to assume that just because the niche is overflowing with passionate buyers all you have to do is dangle something in front of them and they’ll buy it.

But like anything else, there are trends that come and go and if you don’t keep abreast of what’s going on in the market you might try selling a product based on something people may not be very interested in at the time.

Additionally without knowing what problems people are trying to solve makes it very difficult to know how to effectively position your product to get the best reception in the marketplace.

Find out what problems people are having and make sure your product addresses those problems.

The second situation also happens often in the IM niche because marketers who try to jump in on the backend of a trend, tend to neglect changes within the market they are trying to capture.

Take Facebook for example.

When the Facebook trend began every marketer and their brother started creating Facebook marketing secrets type of products around facebooks former fbml coding language.

Those who got in early made some nice profits from a crowd that desperately wanted to know how to create pages so they could take advantage of that social traffic giant.

Contrast that with the marketers who got in on the tail end of that trend who tried to sell similar products without realizing that Facebook had change their coding to iframe format.

Not only did master resell rights salesletters and others who chose to create ‘me too’ products that didn’t recognize this new change, kill sales; but it set those marketers up for refunds as customers who did buy those products were not able to use them fully.

Make sure your product is up to date so that your customers can use them and get the best results.

The second thing to make sure you product is not missing is this…

It has to be action-oriented.

I can’t tell you how many products I’ve purchased over the years that were so full of fluff and theory that by the time I got through them, I still had no clue what to do.

Maybe you’ve had that experience too.

So the best way to keep your customers from having the same experience is to make sure that the essential information you present, is boiled down to a simple step-by-step format that makes it almost impossible for your customer not to take action on.

The faster your customers can start using the information you present, the faster they will start to see results and the faster your income will grow.

So just to recap…

Make sure your product is up to date and solves a genuine problem and make sure you boil it down into a set of fast action steps that your customers can start using right away to get the benefits they want.

Your products will be so good, they’ll almost market themselves.

Is My Information Product Good Enough?

One question I hear repeatedly when people are trying to build their own information marketing business, which means to write a book, write a report, and create videos, they experience a confidence problem. They worry if their information product is good enough for someone to pay $100 or higher, or for someone to pay $50 per month or more in order to gain access to this information.

These people might be guitar instructors, language instructors, real estate instructors, self-help promoters, and there are a few easy metrics to look at to decide if your information product is good enough.

First of all let the market decide and see if they buy your product, which seems kind of backwards, but I will explain in a minute. Also, look at what your competitors are teaching and simply do a better job marketing and teaching your product than your competitors and put together an unbeatable offer that someone would, for lack of better term – be stupid not to accept.

This seems kind of backwards, but if you’re worried about your information product not selling, what you need to do is finish that information product, get it out there, get some traffic, get affiliates, get people to look at the offer and then look at your web page scientifically. Look at your sales letter so you can honestly say that after getting thousands of clicks to your website, your sales letter is converting at less than 1%, and no one is buying it or now I have to market it a little bit differently.

Many times I will put a product out in a product launch, it won’t sell and I will have to go back to that traffic, or ask my subscribers what they need help with. Many times we make a product because it will be fun and not because we are actually helping people.

For example, if you created a report with a lot of dieting tips, is that really helpful or would it be better to create a 30-day course on how to lose 30 pounds by only exercising five minutes per day. That is a real problem that someone needs help with, but you need to put out your product as is for now to figure out if people buy it or not and then you might need to change the marketing or change the contents of that report slightly.

In order to save yourself a lot of time and aggravation also look at what your competitors are teaching. If you want to sell a course on guitar instruction, how does everyone else position guitar instruction? Do most of your competitors sell into recurring membership sites, are these single payment products, written reports with pictures, videos, do they present guitar playing as something that is fun or do they try to market it as a skill that someone might need for a performance?

Look at all these factors, look at the kind of product, how they market it, what’s in the product, and the price point so you can figure out if you need to price high or low. And now all you really have to do is simply do a better job teaching and marketing than your competitor. Sure you might charge a slightly higher price, but maybe you can throw in some additional training or better training or better tools and templates to help people get the job done.

One thing I have found is that many information marketers will sell several small reports or several small pieces, but what if you were the person to sell the big giant course that solved all their problems in one place. So if you’re worried if your information product is not good enough, then let the market decide, examine what your competitors are teaching and create an unbeatable offer that everyone in that niche will want.